Ethnique Hair and Beauty Show 2012

31 Oct

I attended the Ethnique Hair and Beauty Show in Soweto this past Monday.  It was the last day of the show and I spent about an hour there.  Last year I described the show as ‘very small’, well this year it was even smaller!  The only ‘big name’ brand that was there were NexSheen Arganics and Dr Miracle (they brought their Curl Care range).  The other brands that were there last year like Crème of Nature, Profectiv, African Pride and Revlon Realistic did not exhibit this year.  A brand that I did see last year that was there this year is Isoplus.

It all just left me wondering – how is it that this hair show is getting even smaller.  Why are the brands who were there last year not exhibiting this year.   Also, once again, where were Mizani, Dark & Lovely, Lusters, Ladine, Sof n Free, Organic Root Stimulator, Sta Sof Fro, Jo’M, Jabu Stone etc.  Granted, you do not need big name brands to host a successful hair show but I think big brands take up space and give us more to see and browse.  Unfair as it may seem, they also give a show credibility.

While I was there Tamyla McElroy, a stylist from the US, install a weave on a model.  The demonstration was targeted at hairstylist and she shared her technique as well as some relaxer tips.

Overall the hair show was a disappointment for me.  It was extremely small.  It left me wondering if there will be another one next year at this rate.

The hair show was held in the food court at Maponya Mall in Soweto.  Entrance was free.

wigs by Frika
Tamyla McElroy



9 Responses to “Ethnique Hair and Beauty Show 2012”

  1. Good Hair Diaries™© (@GoodHairDiaries) 31 October, 2012 at 11:40 am #

    These things are just getting sadder by the day. I don’t see anyone doing any research to see what it takes to run a successful hair show. You HAVE TO have the big brands backing you and hopefully a hair magazine as well. They will attract the sponsors with them. Drum Hair or Shimmer by Motions should attempt a hair show. They have a better chance of doing a great job.

    • Tendayi 31 October, 2012 at 11:42 am #

      We are so hungry for a great hair show!

  2. Lungi 31 October, 2012 at 12:42 pm #

    I saw the Nexsheen Arganics conditioner at my local shop yesterday, is it a good moisturizing DC? It’s called Infinite Repair Conditiong Treatment. Thanks

    • Tendayi 31 October, 2012 at 12:44 pm #

      I have not tried it yet. I actually havent used any of the NexSheen Argancis products. The best way to tell is to go by the ingredients. They will tell you whether you should give it a try or not. If the ingredients are good then give it a try!

  3. Rue007 31 October, 2012 at 1:03 pm #

    How did your relaxer weekend go?

    • Tendayi 31 October, 2012 at 1:09 pm #

      I haven’t relaxed yet. My weekend became so busy I had to postpone to this weekend.

  4. Matlhodi 01 November, 2012 at 10:27 pm #

    We’ll get there someday.



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